Friday, 30 January 2015

MADAME PERIPETIE
Sylwana Zybura

'If it can be imagined it exists'



Having a one on one tutorial with Sylwana was an amazing way to receive personalised feedback on my own concept and artistic direction. Her expertise and experience in the creative industry allowed for me to gain relevant information about how best to develop this project. 

At this stage of the project one of my main concerns is  producing imagery that not only fits within the genre of fashion but also that they display my ability as an artist. Sywana understood why I may be concerned about this as my topic could easily fall into the direction of fantasy makeup. To avoid this influence on my work Sywana stressed the importance of looking to new technology to inspire my designs rather than endlessly scrolling through make-up that has already been produced on sites like Pinterest. The work displayed on this sites can have a direct impact on you and subconsciously we often want to reproduce art that has this sort of effect on us. In order to produce innovative outcomes resourcing and referencing technology magazines such as 'Wired' will become key. Sywana also stressed the importance of keeping up to date with the newest fashion shows. Fashion shows work in a cycle and are always 6 months ahead, what is portrayed to the audience within these shows is upcoming and about to hit the rest of the industry in the near future. Artists designing the makeup and hair looks for these shows are at the cutting edge, predicting the future and direction of trends. These artists are at the top of their game and often successfully reflect abstract creative ideas in a high fashion way. 

Other key points she suggested I focused on to support the development of my practical outcomes were looking in  at the future cyborg generation, UCL research on innovative materials and the Welcome Trust Future of Humanity. 
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Lecture Notes and Inspiration
CREATIVITY IS A MUSCLE

- Train yourself visually
- Constantly learn and try new things
- Be open to experimenting, you never know what the outcome may be
- Adapt
- Loop of creativity
-Train your body and mind
- Keep your integrity and style
- Treat the body as a sculpture

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SCENIUS
'Scenery and Genius'

Collaboration brings together fresh ideas and presents different approaches to specific topics. Never work in isolation, collaboration will enable you to focus on what part of the creation you are best at.

Key points when working in collaboration:

- Set the rules.
- Be inspire, and inspire.
- Be the driving force, know what want and try to make it work.
- Outline what you don't want rather than focusing on something you think you do want.
- Have your own unique language and style, find your signature.
- Sometimes it is not even the work of an artist that collaborators seek, it is you and your creative style and aura that you project. 
- You need to know what team you can depend on in order to deliver what a client wants.
- There will never be a job like the last.

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DEFINE YOURSELF

- Collaboration is key to developing more skills and experience in different areas.
- Stick to your skills and collaborate to elevate your own work.
- Define who you are and find your niche.
- Go back to what you do naturally, your creative roots, and reflect this within your work.
- Do not adapt to be something you are not, authenticity is key.

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HYBRIDS FUEL EVOLUTION 

APPROACH
REFERENCE
RESEARCH WHAT YOU LOVE AND HOW THIS CAN BE IMPLEMENTED WITHIN YOUR WORK! 













           

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